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Growing a small business starts with a great website.

The digital population in South Africa, as of January 2022, is 41.19 million active internet users. A recent Deloitte study also reveals that more than 70% of South Africans shop online, signifying that having an online presence is essential to growing a business and attracting new clients. Many small businesses face growth challenges because they cannot showcase their products and services to new customers or potential business partners. Several close their doors because the sales of their products or services fail to extend past the support of their family, friends, and local communities. Launching a website is a crucial first step to overcoming the growth challenge and backing it with a great digital strategy that will increase the possibility of introducing products and services to millions of internet users and online shoppers. Numerous business owners overlook the importance of creating a website because they lack the resources or believe it’s difficult and expensive to create a successful one. Apart from the initial set-up and design fees, the running costs are minimal in comparison to the long-term benefits a website will provide, such as: • Customer growth and retention: Potential customers will find the business online. An attractive website will encourage them to enquire about the services offered or shop online. Existing customers can keep up with new services or products and will have an easy way to continue communicating their interests. • 24/7 accessibility: A website is open to business around-the-clock letting customers view, enquire and purchase products at their convenience. • Increases credibility: First impressions matter. A great website adds credibility and builds a reputation. Online shoppers will support reliable businesses. • Gain a competitive advantage: If the competition has a website, 70% of South Africans who shop online find them first. There is no time like the present to create a website and level the playing field. TechConnectSA understands the importance of providing small businesses with a cost-effective and hassle-free solution so that business owners can focus on the day-to-day running of their business, so developing and designing a great website should be well worth it.

Set your small business up for success and create an online presence before your next customer finds your competitor. Contact TechConnectSA to assist you with a solution that will suit your needs and budget.

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